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WELCOME

Hi, I’m Alena — a Graphic Designer with a background in Marketing and Studio Art. I enjoy bringing ideas to life through creative, thoughtful design and strategic communication, often inspired by culture, trends, and storytelling. Based in Worcester, MA, and the surrounding area, take a look around to explore my projects and get to know a little more about me.

Projects

Explore a variety of design and marketing work from me,  from academic projects and campus initiatives to personal and professional client work.

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Assumption University

Academic projects, campus internship work, and student organization designs spanning print, digital, and social media.

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The Hanover Theatre

Professional marketing and promotional design materials from my theatre internship.

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Freelance Designs

Brand identities and marketing materials developed for clients, including logo systems, websites, and print.

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Personal Designs

Self-initiated creative work where I use pop culture to experiment with editorial design, branding concepts, and visual storytelling.

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Marketing

Class-based research-driven campaigns and strategic brand projects focused on brand building and positioning.

“Alena is wonderful to work with. She understood our vision and delivered clean, elegant designs that matched exactly what we had in mind. She was professional, hardworking, and very adaptable when it came to revisions, making sure every detail was just right.”

- Color Nails & Spa

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