Marketing | Anguyen

Marketing Projects

This page includes marketing projects that combine creativity with strategy. Featured work ranges from class-based assignments to newsletters and campaigns created during my marketing internship. From content creation to brand messaging, these pieces show how thoughtful communication can connect with and engage an audience.

Marketing Internship

From January to May of 2025, I was one of the Marketing interns for the Commuters Connect club at Assumption University. I co-wrote biweekly newsletters sent to the commuter student body, highlighting upcoming events and important announcements.

I also helped develop and create social media content, including a mini-mic interview series called Lounge Chats, where we featured commuters discussing fun, everyday topics. The overall goal of these efforts was to increase the club’s visibility, foster student engagement, and build a stronger presence on campus.

Commuter Newsletters

Social Media Content

Digital Marketing Campaigns

Below are a collection of marketing projects which showcases a range of strategy-driven work developed in class. It includes SEO and brand analysis for Off the Rails in Worcester, digital campaign planning for Wachusett Brew Yard and Wachusett Brewing Co., and a promotional concept for Lavender Darcangelo, a local singer and America’s Got Talent finalist. Each project reflects a tailored approach to audience engagement, branding, and creative problem-solving.

Fall 2023: Public Relations

As part of a group project, we developed a public relations campaign for Lavender Darcangelo, a finalist on America’s Got Talent, with a focus on building her personal brand and promoting the importance of play for all ages—a cause she’s deeply passionate about. Our strategy included social media concepts, interactive challenges, and community engagement tactics designed to increase visibility and encourage participation across diverse audiences. We presented our ideas directly to Lavender’s family for feedback and collaboration.

To view the full written report, click here!